Roopa pemmaraju biography of abraham

 

Her name and brand conjures a vision of artisan-made heirloom – quality dresses, jewelry, bags, and much more.

With roots in India, Australia, and the US, Roopa’s story is all about family and culture. Even after moving to Australia to start her fashion brand, her heart and mind stayed firmly rooted in India.

 

She works closely with her artisans in India and, most importantly, her mom, who is her friend, confidante, guide and also her business partner.

“I don’t think I can live without India,” she says, reflecting on how her heritage is woven into everything she does.

 

“We don’t see the same kind of fabrication or textile weaving places, or the beautiful silks that we see in India.”

 

Roopa believes in making timeless pieces that can be cherished and passed down through generations as opposed to the fast fashion trend.

“Ever